Visual & brand alignment
A rigorous review of your store’s aesthetic discipline. I evaluate typography, spacing, visual hierarchy, and whether your website actually reflects the intended positioning of your brand.
Architecture review
Architecture & creative review
A diagnostic teardown of your current Shopify store.
Most stores do not fail because of the product. They fail because the Shopify implementation does not match the calibre of the brand.
The typography is slightly off. The cart requires too many clicks. Third-party apps are duct-taped together, slowing down the frontend and breaking the user experience.
Before writing code or designing new pages, the current system must be diagnosed. This review is a private, asynchronous dossier detailing exactly where your store is breaking, and the architectural steps required to fix it. It is a precise, written teardown of your frontend execution, delivered directly to you.
Commerce UX & friction
Identification of broken logic and bottlenecks in the buying journey. I map out exactly where your navigation, product pages, and cart architecture are costing you conversions.
Frontend architecture
An external audit of your store’s technical execution. I identify visible app bloat, messy DOM structures from unmodified themes, and native Shopify features you should be using instead of paying for third-party scripts.
The blueprint
A prioritised, step-by-step technical and creative action plan detailing exactly what needs to be removed, redesigned, or engineered from scratch.
If you have an internal engineering team, this blueprint serves as their exact technical and creative specification.
If you choose to have me implement this blueprint, the $800 cost of this review is credited in full towards the final project invoice.
Purchase review — $800
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