Commercial direction for independent brands.
One commercial problem. Properly solved.
Show me what you’re working on and where you’re stuck. I’ll help you decide what to change and get the work done.
You can bring me a product page that needs attention or a launch you want help with. I usually finish focused projects in 1–3 business days.
The problem tells me where to look.
- 01Brand position
Decide how the offer should be understood.
- 02Product presentation
Make the buying decision easier.
- 03Shopify storefronts
Remove technical and commercial friction.
- 04Merchandising
Give each product a clearer role.
- 05Buying experience
Reduce the questions left unanswered.
- 06Launches
Decide what must be ready.
Stories from the work.
A few stores I’ve worked on, and the story behind each one.
Directly with the founder.
I work across commercial direction, design and the storefront itself.
You’ll work with me throughout. I’m based in Sydney and work with founders internationally.
Working together
I like working with founders who are open to ideas. You’ll get my opinion on the design and direction as we go.
You can message me while you’re still figuring things out. We’ll talk it through on WhatsApp or email.
Private engagements start at A$1,500.
Bring me the thing you can’t quite solve.
Tell me what needs attention through the form or on WhatsApp.