Commercial
direction
for
independent brands.
I take on one commercial problem
and see it through.
A private engagement begins with one problem that has become difficult to resolve from inside the business.
I take responsibility for understanding its cause and putting the answer in place.
I am often brought in through something visible, such as the storefront or a product page, then find that the question reaches into how the brand launches and gives people a reason to buy.
Most private engagements take two to five business days.
We spend ninety minutes thinking
through one difficult decision.
Before we meet, I read through the brand and the circumstances around the decision, which leaves our ninety minutes free to think it through in detail.
We consider the decision in the context of the whole business and decide how I would approach it.
After the call, I send you my advice in writing, including the order I would approach things in.
A$1,000
Figures from brands
I have worked with.
More than A$1 million
In sales from launches and storefronts I helped direct.
A$0 ad spend
Those sales came through each brand’s own audience and the way its releases were presented.
Sold out within hours
I have joined founders only days before launch and watched the release sell out within hours.
The problem tells me
where to look.
- Brand position
- Product presentation
- Shopify storefronts
- Merchandising
- The buying experience
- Launches
Adam Dirani
I have built consumer businesses of my own and spent years working inside established stores.
The advice I give comes from knowing what it means to run one of these businesses and carry the consequences of a commercial decision yourself.
I live in Sydney and work with founders internationally.
Bring me the part of the business
that needs attention.
Tell me what has been happening and I’ll come back to you with the way I would approach it.