Commercial direction
for founder-led brands.
A commercial problem,
taken through to completion.
Private engagements are for founders who want a specific part of the business understood and handled.
I review the brand, define what needs to change and lead the work through completion.
A focused engagement may sit inside the storefront, product presentation, merchandising or customer journey. Wider scopes may extend into positioning, launches and the way the brand sells.
Most focused engagements are completed within 2–5 business days.
One decision.
Fully examined.
A private 90-minute session for founders facing a commercial decision that needs careful thought.
I review the brand before we meet. The session is used to understand the problem, decide what should happen and establish the order of work.
You receive a written direction document after the call.
A$1,000 AUD
Work that moved
the business forward.
Seven figures
Sales attributed to launch and storefront direction across founder-led consumer brands.
A$0 ad spend
Every sale above earned through brand, audience and presentation alone.
Sold out in hours
Influencer-founded brands taken from first conversation to a closed-out release, inside days.
The scope follows
the business.
- Positioning
- Product presentation
- Ecommerce
- Merchandising
- Customer experience
- Launches
Adam Dirani
I build and advise founder-led consumer businesses.
My work moves across brand, ecommerce and commercial direction. I have built ventures from zero, worked inside established stores and taken founder problems through to finished work.
Based in Sydney. Working internationally.
Bring me the part of the business
that needs attention.
I will review the request and shape the engagement around the work.