Brand Diagnostic Session

There is usually a distance between what a founder believes their brand communicates and what the market actually receives. The session is about locating that distance and being honest about what is there.

Before the call, I review the brand’s principal points of contact: its positioning, identity, website, language, product presentation and public communications.

During a private 90-minute video call, I examine the creative logic, visual language and commercial position of the brand, identifying where they reinforce one another, where they contradict, and what should be addressed first.

After the session, you receive a written diagnostic covering what was identified, the consequences for the brand, and the order in which the issues should be addressed.

The session is also available to founders preparing to launch, provided the brand has progressed far enough for its positioning, identity and presentation to be meaningfully assessed.

Two sessions are accepted each week.

USD 1,000.