Commercial direction for independent brands.
One commercial problem. Properly solved.
A private engagement starts with the issue taking up too much of your attention.
I examine the business around it and decide what needs to change. Then I stay close while the answer goes into place.
Projects often begin with a storefront, product page, launch or workflow. I follow the problem wherever it leads.
A clear decision in ninety minutes.
Send me the brand and the decision before we meet. I review both in advance.
During the session, we work out what deserves attention and what comes next. You receive the advice in writing after the call, ordered by priority.
The problem tells me where to look.
- 01Brand position
Decide how the offer should be understood.
- 02Product presentation
Make the buying decision easier.
- 03Shopify storefronts
Remove technical and commercial friction.
- 04Merchandising
Give each product a clearer role.
- 05Buying experience
Reduce the questions left unanswered.
- 06Launches
Decide what must be ready.
Directly with the founder.
I have built consumer businesses of my own and spent years working inside established stores.
My advice comes from knowing how a commercial decision travels through the rest of the business.
You work with me throughout. I live in Sydney and work with founders internationally.
Bring me the thing you can’t quite solve.
We can begin with one session or a private engagement. Send the decision that keeps circling and I’ll tell you how I would approach it.