How it began
BANĪN was being run through Instagram when I asked Abir if she had thought about giving the brand its own store. She had, but at that point it was only a conversation between us.
Some time later she came back to me and asked me to build it. I worked from the identity and audience she had already built on Instagram. The Shopify store gave people somewhere to see the collection properly and buy from BANĪN directly.
After launch, Abir kept building BANĪN and added sheilas, abayas, fragrance, gifts and bridal. It has been satisfying to see how far she has taken it from the version we first spoke about.