The first store
Studio Sienna was a new label when Ilaaf came to me. She already had an audience who knew her taste and a clear direction for the first collection. The store needed to carry that into the buying experience.
I built the Shopify site around the first release. The pieces needed room and the information had to be easy to follow. I kept the path to checkout direct.
The store was ready for the first launch and set up so Ilaaf could keep adding to it as Studio Sienna moved beyond the original collection.