Shopify work
Yasmin Jay was already established when I began working on the Shopify store, and the work has changed with the business and its collections.
Some jobs have been optimisations. Others have needed custom development because the standard theme did not quite do what the store needed. I look at what customers are seeing, find the part getting in the way and change it so the result still feels like Yasmin Jay.
On a store with a large audience, a relatively small issue is repeated across a lot of visits. The work has been about getting those details right while the business keeps trading.