The rebuild
Samantha and the Wings team had built a brand with a rich history, a studio in Haʻikū and a collection that spans handmade jewelry, clothing and homewares. I worked with them to bring that world into a new Shopify store.
The rebuild covered the storefront and the details that make it easier to shop: clearer product information, a more useful search, and a Charm Bar where customers can build their own pieces. It also gave the team a clearer way to maintain the store as the collection grows.
The new site launched in October 2026. The Wings team were thrilled with the result.